Virgin Atlantic has amended its policy on gender identification to give crew, pilots, and ground staff the option of choosing their uniform. The airline has scrapped the restriction that employees wear gender-specific uniforms, allowing them to dress whichever best suits them. Vivienne Westwood created the recognizable red and burgundy uniforms.
Virgin has also upgraded their ticketing system to enable customers with gender-neutral identifiers to book tickets using the “U” or “X” gender codes.
Mx has been added to their list of available salutations. Additionally, all levels of the organization will require that staff members complete inclusion training. The modifications are a part of its “Be Yourself” campaign, which builds on the decision to let crew workers and front-line staff members wear visible tattoos, optional cosmetics, flat shoes, and trousers.
Virgin Atlantic’s research revealed that fostering individualism among employees improved mental health by 49% and happiness levels by 65%.
Additionally, it improved both the consumer and employee experience.
Virgin Atlantic cabin crew member Jaime Forsstroem said, “The amended gender identification policy is really crucial to me. Being non-binary offers me the opportunity to be who I am at work and wear any uniform I want.
Let’s see Virgin Atlantic’s updated gender identity policy in the ᴀᴡᴇsome video below.
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Video resource: Virgin Atlantic